GROUP 43: Music Video 2007/8

We chose this video to evaluate because it has many of the qualities we would like our video to have.


camera- we like the way the camera is always steady, so is obviously on a tripod for the majority, if not all the video. they have used a variety of different shots (long shots, close ups and also medium shots), for example when there is just one of the singers its close up and when its all the band they are pretty much always long shots.

editing- they have lots of different clips that are shot and that go to the beat of the music. the haven't done many transitions apart from the beginning where they used fading effects. we like the way the editing is used to emphasize the beat in the rap part of the song, so it makes it feel more upbeat compared to the slow editing in the slower part. they also used green screen for the car which worked well because even though the green card they used wasn't big enough it wasn't easily seen as the clips weren't very long and the shots were always changing angles.

setting- they used lots of different settings which made the video interesting. they used a golf course (we think), what looked like a subway with the graffiti, they also used a staged area for the performing part and the car garage for which they used the green screen. the subway went well with the change of music, when they were rapping because it had lots of graffiti which set the scene for the particular part of the song. the video was very interesting and didn't get boring because of the different settings... this is something we'd like to achieve in our video.

performance- the group all performed really well.. they all looked like they knew what they doing and when they were dancing they were in time with each other which showed they had spent a lot of time perfecting their moves. a couple of them looked a little nervous but they still pulled it off well... it was clear they had all learnt the words well because their lip syncing was all in time. it being quite a cheesy song it must have been hard not to laugh while performing so we think they did really well to create a serious video like they did. the protagonist performed really well and didn't mind acting like a typical boy band member.

genre conventions- the genre used is a love song by a boy band which shows all the typical characteristics of a boy band and their members. they all had matching outfits which showed them to be good boys and that they would be good enough to take home to the parents of the girl but then they also show they have a rebellious and wild side by using the gangster look (graffiti and hoodies). to make the video match this genre they used dance routines and the facial expressions while looking 'deep' in to the camera to make the girl fall for them.